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Itch Relief
Itch Relief
Itch Relief
Itch Relief

Itch Relief

7 reviews

Medicated shampoo to help treat itching and irritated skin in pets.

  • Soap-free and pH-balanced. 
  • Aids in the treatment of non-specific dermatoses and fungal infections. 
  • Supports assistance by minimising skin irritation, flaking and itching. 
  • Promotes healthy and well-cared skin.

How To Use

Give the bottle a good shake for at least 30 seconds. Wearing rubber gloves, wet your dog or cat’s coat with warm water. Rub in enough of the shampoo to get up a good lather and massage especially well into the problem areas. Leave it to work its magic for 10 to 15 minutes, then rinse it off with warm water and get your little mate all nice and dry again. Do this every 4 to 7 days or as directed. Wash hands after use.


10g/L selenium sulfide -

Selenium sulfide relieves itching and flaking and removes the dry, scaly particles commonly referred to as dandruff or seborrhea. It is also used to treat tinea versicolor, a fungal infection of the skin.


Q: Why is using soap in washes a bad idea? 

A: Using soap in an animal's wash will affect their skin as the acid layer of their skin will be disrupted. This can create an environment where bacteria, parasites, and viruses can breed out of control!

Unknowingly, many pet owners may repeat washing their animals because of the smell caused by a proliferation of bacteria, making the problem worse as the skin's acid layer (pH level) becomes more imbalanced. Additionally, if the shampoo makes the skin feel dry, your animal will scratch at its skin, creating abrasions for bacteria to invade. It quickly becomes a vicious cycle.

None of the Rufus & Coco washes (shampoos) contain soap. Rufus & Coco products use a natural base and formulation specifically designed to the average pH of pets. Consider that the normal range of skin pH levels for humans is 5.2 to 6.2, which means it tends to be on the acidic side, whereas the pH levels for dogs and cats range from 5.5 to 7.5, tending toward a more alkaline concentration.

Hence we never recommend using human shampoos on pets and we eliminate the soap all together in our washes. Many humans choose soap free alternatives too for the same reason!

Rufus & Coco washes also contain a hypoallergenic fresh scent. 

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"Ohh, I love a good scratch. But it wasn’t that long ago that I used to itch all the time. Then, after a few good washes with Rufus & Coco’s professionally formulated Itch Relief, it calmed down a lot. See, it helps heal skin ailments and fungal infections, getting rid of the flaking, scaling and itching associated with non-specific dermatoses. My coat’s left soft and lustrous, with a fresh, clean smell – and I’m stopped from going barking mad!"

Sandy, age 2
Milo, age 4

Customer Reviews

Customer Reviews
5.0 Based on 7 Reviews
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Excellent product!!!

My dog was scratching so much he was getting big bald patches and sores on his skin The vet excluded fleas and suggested allergies, prescribed prednisone tablets with little effect and I didn’t really like him taking them, for me medication is last resort. After one wash with this product his scratching greatly improved. After second wash the following week , scratching stopped, no more hair loss, skin clear, and his beautiful coat back, not to mention a much happier pup. I couldn’t believe a great value supermarket product worked SO quickly and so well This product is amazing!!

Did exactly what it said

My vet dismissed my dog's constant itching as he didn't have fleas or mites. He had some kind of irritation but the vet offered no help or relief. I came across the itch relief shampoo in my local Woolworths and had previously used some of the other products you have available. Within a week my dogs constant scratching has subsided :) your shampoo did exactly what it said it would and I couldn't be more grateful! :) thank you!


One of my dogs, Sam, is a Terrier Cross from Monika's rescue and came to us in March with a terrible skin condition - itchy, red, hot, and with no fur on his legs or belly! We relieved the skin condition with herbal cream and homoeopathy and he is fine but occasionally gets a little itchy - for which the Itch Relief Shampoo is excellent! His fur is now grown back but is so fine that it gets very tangly --- so I find that the Pamper Spray helps this problem and relieves his doggy smell also! He now looks gorgeous and is very happy!

Really helped my Great Dane's itchiness

I recently brought your Itch Relief shampoo for my great Dane, and thought I'd send you an update on how your product went. I'm pleased to say it has helped his and my other great Danes itchiness. I'll definitely be recommending your products to all my friends, and I look forward to ordering more of your products.

Love your product!!!

Thank you thank you thank you - from Molly!!! I have had a real itchy skin problem for ages, even losing all my hair. My mum calls me the bare bum gnome and I couldn't stop scratching!!! Boy am I sick of baths and home remedies!!! I'm only little so I don't take to injections and cortisone too well either - who would at five years? Anyway mum tried this great stuff Itch Relief from Woolworths and hey presto. My bum is hairy again and I'm not itchy!! I get to sleep at night now and boy can I eat. Love your product guys what ever is in it keep it up. Love Molly!