Itch Relief

1. Give the bottle a good shake for at least 30 seconds.


2. Wearing rubber gloves, wet your dog or cat’s coat with warm water.


3. Rub in enough of the shampoo to get up a good lather and massage especially well into the problem areas.


4. Leave it to work its magic for 10 to 15 minutes, then rinse it off with warm water and get your little mate all nice and dry again.


5. Do this every 4 to 7 days or as directed.


6. Wash hands after use.

Avoid using this product on your pet's sensitive body parts such as their nose, pets with highly sensitive skin or on any skin cuts and scratches.

10g/L selenium sulfide -

Selenium sulfide relieves itching and flaking and removes the dry, scaly particles commonly referred to as dandruff or seborrhea. It is also used to treat tinea versicolor, a fungal infection of the skin.

Q: Why is using soap in washes a bad idea? 

A: Using soap in an pet's wash will affect their skin as the acid layer of their skin will be disrupted. This can create an environment where bacteria, parasites, and viruses can breed out of control!

Unknowingly, many pet parents may repeat washing their pets because of the smell caused by a proliferation of bacteria, making the problem worse as the skin's acid layer (pH level) becomes more imbalanced. Additionally, if the shampoo makes the skin feel dry, your pet will scratch at their skin, creating abrasions for bacteria to invade. It quickly becomes a vicious cycle.

None of the Rufus & Coco washes (shampoos) contain soap. Rufus & Coco products use a natural base and formulation specifically designed to the average pH of pets. Consider that the normal range of skin pH levels for humans is 5.2 to 6.2, which means it tends to be on the acidic side, whereas the pH levels for dogs and cats range from 5.5 to 7.5, tending toward a more alkaline concentration.

Hence we never recommend using human shampoos on pets and we eliminate the soap all together in our washes. Many humans choose soap free alternatives too for the same reason!

Rufus & Coco washes also contain a hypoallergenic fresh scent.