We are proud to supply Australia’s most awarded range of natural and effective cat litter, grooming & cleaning products, vitamins, accessories, treats and more.

We are passionate about giving back to animals in need and support a vast array of rescue groups and animal related charities.

We believe that testing on animals is unethical and unnecessary, which is why we take pride in the fact that our products are ethically sourced and are more of a natural alternative.

We also strive to make choices that are kind to mother earth.

We don’t rest until our products offer an improved solution and our testing results prove it.

We look and sound different ... and consumers notice! Rufus & Coco has paid special attention to having concise ranges to better utilise shelf space (we understand that retail space is limited)

Impactful packaging with unique product colors and simple consumer friendly language aids consumer self-selection. Our packaging aims to leverage the ‘humanisation’ trend because we know that customers want products for their pets that are packaged as well as products they would buy for themselves!

Veterinary grade and APVMA 1 registered products are made by manufacturers with GMP 2 , TGA 3 and APVMA licences. Australia is known for having one of the highest standards in veterinary products in the world.

Our vitamins and grooming products are made in Australia and the rest of our furrific range is designed in Australia

Established in 2008 and rapidly expanding in Australia and internationally.