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Do Good

Give earth a helping paw
Rufus & Coco is adding one more fur-tastic natural, high-performance litter to its award-winning cat litter range. Help us build a better future for man-kind and fur-kind alike.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Do Good is a natural and flushable clumping cat litter. Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort.
Say hiss to harmful litter
Felines and fur-parents of the world... will you join in our pledge to Do Good?​

Did you know a single cat can contribute over 200kg of litter to landfill each year? Rufus & Coco dreams of a world where we don't have to destroy mother earth and natural habitats for the sake of a cat's toilet!​

Join us in saying hiss to harmful litters such as clay and crystal which are strip-mined, to one that makes you feel good by doing good. All whilst offering less waste, less smell and less effort. Doesn't that sound purr-fect?

Doing Good Makes You Feel Good
Independent laboratory tests* against major clay, paper, and crystal litter brands showed that Rufus & Coco Do Good Cat Litter outperformed these and other selected litters in clumping, liquid absorption and dusting.​

 

The Benefits

  • Safe to Flush
    Safe to Flush
    Safe to flush, or for use as surface mulch
  • Super Absorbent
    Super Absorbent
    Absorbs 4 times its weight in liquid
  • Traps Odours Fast
    Traps Odours Fast
    No ammonia odour remains within minutes
  • Light Weight
    Light Weight
    Less than half the weight of clay litter
  • Earth Friendly
    Earth Friendly
    Sustainable and naturally biodegradable​
  • Quick Clumping
    Quick Clumping
    Forms scoopable clumps for less waste
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