How it Works
All you have to do is to join The Pack. Sign up for an account and start earning fur points today. Our rewards system is both easy-to-use and suitable for all furparents.
Pack Initiation
Create an account and sign in
Shop for Swag
At our online
store
Earn Fur Points
For every dollar spent
Redeem Rewards
Use your Fur Points earned for discounts and more
Ways to Earn
Create an account
Re-fur a friend
Birthday surprise
Shop for swag
Run with us on social media
Write a Review
Three Tier Rewards System
Fur-riends
Fur-mily
Fur Bestie
| Fur Points | Fur-iends | Fur-mily | Fur Bestie |
|---|---|---|---|
| Eligibility (spend per year) | Free to join |
Spend $500 Get 2,000pts |
Spend $1000 Get 5,0000pts |
| Create Account | 2,500 | -- | -- |
| Shop (For every $1 spent) | 100 | 120 | 140 |
| Write a review | 200 | 200 | 200 |
| Like Us on Facebook | 100 | 100 | 100 |
| Follow Us on Instagram | 100 | 100 | 100 |
| Re-fur a friend | 500 | 600 | 700 |
| Birthday Gift | 5,500 | 6,600 | 7,700 |
| ThePack Benefits | Fur-iends | Fur-mily | Fur Bestie |
|---|---|---|---|
| Access to free samples |  |
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| Product previews | |
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| Early access to sale events | |
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| Shop limited edition products | |
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| Access to exclusive content and events | |
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| Have a say in product development | |
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| Meet and Greet, Behind the Scenes Tours, Trips and More* Limited quantities - while supplies last | |
ThePack Rewards
| Fur Points | Discounts |
|---|---|
| 5,500 | 5% |
| 11,000 | 10% |
| 16,500 | 15% |
| -- | Dollar Savings |
| 10,000 | $5 |
| 20,000 | $10 |
| 30,000 | $15 |
Frequently Asked Questions
It’s free to join The Pack and anyone with an account automatically has access.
You can earn Fur Points by making a purchase, referring friends, writing a review or liking/following us on social media. Plus, you’ll get bonus Fur Points on your birthday!
Make sure you are signed into your account, then use the slider (or dropdown if you're on mobile) at checkout to use Fur Points for discounts - it’s that easy!
Your Fur Points will expire 12 months after your last online order on rufusandcoco.com.au, or if you haven’t placed an order yet, from the date of your account creation.
Yes. You can use your Fur Points across as many purchases as you wish.
When redeeming Fur Points at checkout for discount, you will not be able to use the auto generated code in combination with another discount code. For example, during a sale period you will not be able to combine this code with your points redemption discount. If you have added a discount code after redeeming points, we’ll refund your points instead.
The Pack is FREE to join. Come and run with us!
Your pack level is determined by the dollar amount you spend each year through your account. Please ensure you check out with the email that is registered to your account. Please note that there is a 15-day delay turning dollars spent into Fur Points. During this 15-day period, the status on your Fur Points will be shown as “pending”.
Upon the return of an item or order cancellation, the Fur Points earned on the products returned will be deducted from your account.
We recommend that you use a single email address for all your transactions on rufusandcoco.com.au to ensure your Fur Points are collected in the same account. This will also help you get to the next pack level. For any questions about multiple accounts, please contact us.
That is very generous of you! Unfortunately, we are unable to transfer points to another account. If you have multiple accounts under the same name, please contact us.
Once you have logged in, you’ll find your unique link in your online account. Share this with your friend and they will get 10% their first purchase. If they purchase over $30, you’ll get 500 Fur Points.
When a friend makes an eligible purchase, there is a 15-day delay turning the dollars spent into Fur Points. During this 15-day period, the status on your Fur Points will be shown as “pending”. If a friend cancels or returns their order, the pending Fur Points will be removed from your account.
After making an online purchase with us, you will receive a product review email after 15 days. After you click on the link and leave your review, Fur Points will be added automatically to your account. Please ensure you are logged in when you leave the review. This excludes reviews left directly on site.
Simply log in to your account and go to your dashboard. Select the tab that says ‘Earn Fur Points'. Click on any of the social media channels you wish to follow and log in to that platform and like or follow us! If you already follow us, simply unfollow then follow again so you get Fur Points for the action.
APPROVED: These Fur Points can be redeemed on rewards immediately PENDING: These Fur Points are need to be verified before you can redeem them. This typically applies to purchases and referrals. The approval period is 15 days. CANCELLED: These Fur Points will not be added to your account. For example, this will happen if you cancel a purchase (the points will change from pending to cancelled).
This can happen when you, or someone you referred, cancelled or returned a purchase. Please contact us if you have any further questions about your Fur Points balance.
It can sometimes take a few minutes for us to process your activity and provide your points. Please contact us if you have any further questions about your Fur Points balance.
Not directly - please redeem your Fur Points for a voucher or discount code which can then be applied during checkout.
We hope you’ll continue to stay with us. However, if for any reason you no longer wish to earn points, please contact us and ask to be unenrolled. We'll unenroll you and you will lose any points you have accrued. Since it is free to be part of The Pack, we recommend you leave your account open and just come back to us when you are ready.
At the launch, you will automatically be placed into the appropriate pack level based on your spend at rufusandcoco.com.au from the 1st of July 2020 onwards.* Please contact us if you have any further questions about your Fur Points balance. *Please note, past purchases can only earn Fur Points if you were logged in to your account during checkout.
Terms & Conditions
By creating an account on rufusandcoco.com.au you are automatically enrolled into our loyalty program, The Pack.
As part of The Pack, you consent to receive communication from rufusandcoco.com.au. This includes but is not limited to monthly statements, transactional emails and promotional offers.
You’ll automatically start earning Fur Points on all purchases as long as you are logged into your account when you check out. Your Fur Points will expire 12 months after your last online order on rufusandcoco.com.au, or if you haven’t placed an order yet, from the date of your account creation.
There are different pack levels you can achieve. Your pack level is determined by the dollar amount you spend each year through your account. Please ensure you check out with the email that is registered to your account.
There is a 15-day delay turning dollars spent into Fur Points. During this 15-day period, the status on your Fur Points will be shown as “pending”.
Upon the return of an item or order cancellation, the Fur Points earned on the products returned will be deducted from your account.
When a friend makes an eligible purchase, there is a 15-day delay turning the dollars spent into Fur Points. During this 15-day period, the status on your Fur Points will be shown as “pending”. If a friend cancels or returns their order, the pending Fur Points will be removed from your account.
Fur Points earnt cannot be transferred to another account.
Rufus & Coco reserve the right to remove credit incorrectly or accidentally added to your account, without notice to you.
Rufus & Coco reserve the right to close your account or the loyalty program at anytime on notice to you. We may immediately suspend, terminate or limit your access to and use of rufusandcoco.com.au and your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
