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If it don't Clump, it's for Chumps.


Rufus & Coco Earth’s Finest Clumping Paper Litter is your top choice for sustainable and efficient cat care. Designed with both performance and the environment in mind, this litter combines the power of paper and eco-friendly bamboo to deliver superior clumping and absorption, outperforming other brands. Each tray lasts up to 5 times longer, ensuring fewer changes and more value.


- Lasts 5 x longer than other paper litter

- Made with paper and bamboo

- Clumps to reduce household waste

- Natural odour control


7.5L Bag - Lasts 5x longer than other paper litter

Independent laboratory tests confirm that Earth’s Finest Clumping Paper Litter excels in clumping strength, liquid absorption, and minimal dusting compared to other paper litters. 

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Why Earth's Finest?

replay_5   Last's up to 5x Longer than other paper litter
house   Less household waste
waves   Natural odour control
grass   Made with paper and bamboo

How it Works: Clump it, Scoop it, Done!


Step 1:

Fill your litter box with Earth's Finest


Step 2:

Watch it clump around moisture.


Step 3:

Scoop and dispose of the clumps. Simple.


  • Hi, I'm Mr Clump.

    Well, well, well—looks like you've stumbled upon Earth’s Finest, where litter isn’t just litter, it’s a mission. Allow me to introduce myself—Mr. Clump, licensed to clump! Crafted from the finest recycled paper, I’m here to turn your litter box woes into victories, with clumping power that lasts 5x longer. After all, ‘If it don’t clump, it’s for chumps!’ With my refined odour-absorbing skills and suave style, I’ve got one job: making sure your kitty’s litter is a shake above the rest. So, join me on this mission for cleaner paws and happier whiskers—this is one clump that’s shaken, not stirred!”



  • Hi, I'm Mr Mush:

    "Ah, you found me—Mr. Mush, at your service! Clumps? Please. Why stick to stiff and tidy when you can have things a little... mushier? I’m all about that soft, cozy vibe in the litter box—no fuss, just a little mess between friends! Sure, I may not be the freshest guy on the block, but who needs that when you’ve got my kind of charm? So go ahead, let loose a little—Why clump when you can mush? After all, life’s too short to stress about a little litter... right?"

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