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About The Fur Chef

Our Values
Our Quality

We believe that pets deserve the world.

Our products where necessary have been registered by the APVMA (Australian Pesticides and Veterinary Medicines Authority).

The registration process is governed by Commonwealth legislation and undertaken according to accepted scientific principles and through rigorous independent analysis by several government agencies and the APVMA.

Each chemical product submitted to the APVMA for registration undergoes rigorous scientific assessment before it can be approved. In evaluating products, the APVMA takes full account of the nature of the product, the scientific quality of the data and comments from consultation with manufacturers, Commonwealth advisory agencies, State and Territory departments and other stakeholders, including the public.

All of our pet vitamins and grooming products are manufactured according to GMP.

Good Manufacturing Practice or GMP (also referred to as 'GMP' or 'current Good Manufacturing Practice') is a term that is recognised worldwide for the control and management of manufacturing and quality control testing of foods and pharmaceutical products.

In most cases manufacturers of therapeutic goods must hold a licence. To obtain a licence to manufacture therapeutic goods, a manufacturer must demonstrate, during a factory audit, compliance with manufacturing principles which include codes of good manufacturing practice.

At Rufus & Coco we pride ourselves on being Australian, which is why our full range of pet nutraceuticals and grooming products are proudly made in Australia and display the Australian Made Logo. We are a wholly Australian owned company.


We believe that testing on animals is unethical and unnecessary, which is why we take pride in the fact that our products are ethically sourced and are more of a natural alternative.


Rufus & Coco is happy to support a range of pet-lovers and animal carers. If you'd like to apply for sponsorship, drop us a line at with some information about your organisation.

Rufus & Coco are proud partners of the Australian Pet Welfare Foundation - helping to end unnecessary euthanasia in pounds and shelters.

Media & Press

We love to chat!

Contact us at to access exclusive content for our friends in the media such as press releases, high resolution images, product info and more.

Working With Us

It's exciting. It's challenging. It’s rewarding.

If you love pets as much as we do and genuinely believe that all pets deserve the world, then this could be the place for you!

Drop us a line and your CV and mark your email as 'Confidential'.


Customer Reviews


One of the best I have used and a perfect fit for my larger cat tray.

Lin Mason

LuxLeather Collar

Gorgeous soft pink colour, excellent quality leather, beautiful hardware. My AmStaff looks adorable and a million bucks in her Berlin Rose Collar!

Cathy Hunt

Exceptionalcustomer service

I love shopping at Rufus and Coco. The products are great quality and the customer service is exceptional.. thanks guys!

susie wilson

Laser Cat Toy

My cat loves it! She meows every night for me to bring it out. AND its environmentally friendly, i love the recharging feature, works just like ones that use batteries, without hurting the earth :)

Betselot Mamo