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New Year, New Haul for Your Dog

New Year, New Haul for Your Dog

  • by Rufus and Coco

The beginning of every year is a reason for us to celebrate, but it should be the same for our pets, too.

If you’re looking to make your dog’s life easier and more comfortable in 2023, but aren't willing to skimp on function and fashion, here are our new items that will convince you to go out with the old and in with the new!

New Items Your Dog Will Love

Sportflex Harness

Not every dog appreciates the feeling they get when being pulled on their neck by a lead and collar -- in fact, a harness is oftentimes much more comfortable for pets, which is why puppies can also learn to be walked on a harness a lot easier and faster.

The Rufus & Coco Sportflex Harness comes with a highly flexible and quick-dry design that makes it a good fit for most dogs, especially those who enjoy outdoor walks and swims.

With its adjustable straps and reflective tape, this harness isn’t only comfortable but also safe for lowlight conditions like early-morning or late-evening walks. In addition, the clip-on design ensures a simple and fuss-free fit.

This harness is available in sizes ranging from extra-small to medium and in the following colours: red, black, and blue.

Duramax Collar

The Duramax Collar is another exciting new addition to our collection. It’s not only functional but also stylish, allowing pet owners to flaunt their dog’s best features.

The collar is waterproof and dirt-resistant, making cleanup a breeze. Once every few walks, you can simply use a damp cloth to wipe down the grime that might have built up over time.

The strap is durable and flexible, which means that your pet is never going to feel like they are suffocating, whether they engage in strenuous exercise or not.

The Duramax Collar is available in sizes ranging from XS/S to M/L, and it is available in the following colours: blue, black, and red. The XS/S is 26-34 cm adjustable, whereas the M/L size can be adjusted within the limits of 51 to 62 cm. 

Shock Ease Lead

Whether you've just started to teach your dog how to walk on a lead or they've gotten quite used to it, this latest addition to our accessories range will prove to be helpful in preventing sudden pulls for when your pooch gets a tad too excited during walks.

The Shock Ease Lead features a stretch spring system that allows you to react quickly whenever your dog risks putting themselves in a potentially dangerous situation (such as running in front of a car chasing a critter or a toy), but also prevents your pet to feel the full-blown power of the pull. There’s even a traffic handle above the snap hook for situations where you’re waiting for the traffic lights to change.

Boasting a comfortable handle complete with a neoprene cushioned lining, you can rest assured that you’ll be using this lead for many years to come. And if you enjoy night-time walks with your dog, you can rely on the same product since it also comes with reflective stitching. This product is available in both red and black, so pick the one that best suits your preferences.


Interested in giving your dog a gift for the new year and beyond? Check out our Clean & Chew Dental Toy, our Tuff Fluff Snuggle Toy, or our I Give a Wag - Leo Lion Disc Toy!

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